The Softwood Lumber Board (SLB) announced today, with unanimous board approval, that the organization will take the successful Timber City exhibit concept on the road in a mobile interactive tour this year.

Under the Think Wood brand, the SLB is proud to introduce WoodBox, a beautiful and compelling museum-quality display that showcases the environmental and economic benefits of different softwood lumber products and their many uses in both residential and commercial construction. The mobile exhibit will feature a variety of activation elements including LED screens, providing an opportunity to tell the SLB story from the forest to the market, both inside and outside the box itself.

“This experiential mobile tour is an exciting opportunity for thousands of people in cities across the country to see, touch, and smell the many possibilities with wood,” said Ryan Flom, SLB’s CMO. “Where most see just a tree, we see the future of the built environment.”

Planned locations include:

  • CTBUH 10th World Congress – Chicago, Illinois
  • International Builder Show – Las Vegas, Nevada
  • Mass Timber Conference – Portland, Oregon
  • AIA Conference on Architecture – Los Angeles, California

The SLB is seeking partnerships with aligned goals to champion this effort for the softwood lumber industry. To date, it is in negotiations for a vehicle donation and have secured a commitment from the U.S. Forest Service.

If you or your organization is interested in providing support, please contact Ryan Flom at flom@softwoodlumberboard.org.