SLB and industry research shows that attending trade shows and in-person events is an important way for developers, architects, and engineers to learn about the benefits of wood construction. Think Wood works on behalf of the industry to create a unified, coordinated presence at shows and spur conversations about the economic, environmental, and societal benefits of softwood and next-generation lumber products and systems.
Think Wood recently coordinated a presence at two large national events, the Innovations Conference in New York and Greenbuild in Chicago. At the Innovations Conference, Think Wood observed unprecedented levels of interest thanks in part to its sponsored speakers, Tanya Luthi of Fast + Epp and Marc Rivard of WoodWorks, as well as others who spoke about the benefits of wood construction. The interest levels at the conference are indicative of growing demand nationwide for more information about innovative wood building systems. Following the talks, WoodWorks, too, received a high volume of questions and requests for follow-up support.
Meanwhile at Greenbuild, there was a surge in detail-oriented questions and engagements, mostly focused on “how to build with wood,” rather than “is it even possible to build with wood?”